Kathleen Kelly-Ori founded Stellar Marketing Solutions in 2001 and is the company’s president. She is a veteran in the field of sales and marketing having worked for nearly 25 years as an executive in the hospitality and tourism industry. She is well-respected among her clients and colleagues for her results oriented initiatives and has received many prestigious marketing and travel industry awards throughout her career. She is a published author and an often-sought teacher and mentor on varying topics relating to marketing, public relations, communications, media relations and promotion.
I happen to be one of those people who really likes vanilla ice cream. Most of my family and friends are chocoholics, and that is ok with me. It doesn’t even rattle me when they insinuate that I am swimming upstream in my vanilla world as they ooh and aah drizzling their chocolate syrup on their decadent double chocolate-chocolate chunky ice cream.
I like to be open-minded, and as those long hot steamy summer days get closer, I decided to check out the ice cream aisle in my grocery store to explore the latest flavors. You never know, I may cross to the “other side” and go nutty with maple walnut or butter pecan.
As I glided along the sparkling freezer doors, I spied a man several feet away, and he looked up at me. He then walked toward me holding two cartons of ice cream. One hand held a very attractive container and read “Madagascar Vanilla Bean” and the other “Vanilla” which appeared to be the generic store brand. Ah, I thought, a vanilla comrade – hurray!
I noted to him that he chose my personal favorite, but he broke down and admitted he was in over his head. He said he was shopping for his wife and had been hopelessly studying the assortment of vanilla ice creams. He lamented they all appear the same – except for price and the carton. Would I know the difference?
Of course, I do – it’s marketing, I replied. My new comrade walked away shaking his head in defeat. He probably bought both for his wife. I think he was a chocolate guy, anyway.