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	<title>Stellar Marketing Solutions &#187; sales</title>
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	<description>Kathleen Kelly-Ori's Marketing Blog</description>
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		<title>Jason the &#8220;Marketing Associate&#8221;</title>
		<link>http://www.stellarmarketingsolutions.com/site/2009/05/21/jason-the-marketing-associate/</link>
		<comments>http://www.stellarmarketingsolutions.com/site/2009/05/21/jason-the-marketing-associate/#comments</comments>
		<pubDate>Fri, 22 May 2009 02:24:19 +0000</pubDate>
		<dc:creator>kathy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[donuts]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[suggestive selling]]></category>

		<guid isPermaLink="false">http://www.stellarmarketingsolutions.com/site/?p=37</guid>
		<description><![CDATA[A visit to my local gas station gave me reason to ponder the differences between sales and marketing. A quick fill-up and run inside for a cup of coffee was that defining moment when Jason, my twenty-something &#8220;marketing associate&#8221; &#8211; as his name tag suggested &#8211; offered me a list of add-ons to the fuel [...]]]></description>
			<content:encoded><![CDATA[<p>A visit to my local gas station gave me reason to ponder the differences between sales and marketing.  A quick fill-up and run inside for a cup of coffee was that defining moment when Jason, my twenty-something &#8220;marketing associate&#8221; &#8211; as his name tag suggested &#8211; offered me a list of add-ons to the fuel and coffee which included ordinary donuts priced at a dollar each in a nearby covered display on the counter.</p>
<p>I complimented Jason on his training in suggestive selling as he persisted that I purchase this high profit donut.  He barely grinned but told me he didn&#8217;t have any training.  He was simply told by his manager that he was supposed to &#8220;force this stuff&#8221; on customers.</p>
<p>I  found our exchange somewhat engaging, and he was a nice kid,  so I pressed on and asked about his name tag.  He looked down, and I pointed out &#8220;marketing associate&#8221;.  &#8221; Don&#8217;t you think  &#8220;sales associate&#8221; is more appropriate?&#8221; to which Jason replied &#8220;oh, yeah maybe, but ma&#8217;am, did you want the donut?&#8221;</p>
<p>I paid for the coffee and fuel.  As I turned away, another customer walked up to Jason, and as I opened the door, I heard him ask the customer if he wanted a donut.    I hope the management of the convenience store gives Jason a &#8220;marketing commission&#8221; for marketing all of those over-priced donuts.</p>
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