A visit to my local gas station gave me reason to ponder the differences between sales and marketing. A quick fill-up and run inside for a cup of coffee was that defining moment when Jason, my twenty-something “marketing associate” – as his name tag suggested – offered me a list of add-ons to the fuel and coffee which included ordinary donuts priced at a dollar each in a nearby covered display on the counter.

I complimented Jason on his training in suggestive selling as he persisted that I purchase this high profit donut. He barely grinned but told me he didn’t have any training. He was simply told by his manager that he was supposed to “force this stuff” on customers.

I found our exchange somewhat engaging, and he was a nice kid, so I pressed on and asked about his name tag. He looked down, and I pointed out “marketing associate”. ” Don’t you think “sales associate” is more appropriate?” to which Jason replied “oh, yeah maybe, but ma’am, did you want the donut?”

I paid for the coffee and fuel. As I turned away, another customer walked up to Jason, and as I opened the door, I heard him ask the customer if he wanted a donut. I hope the management of the convenience store gives Jason a “marketing commission” for marketing all of those over-priced donuts.